On 25 and 26 April, we had the opportunity to attend OMExpo, an event dedicated to marketing and e-commerce. Here's what happened!
What is OMExpo?
This annual event is geared towards professionals from the digital sector. In its latest edition held in Madrid, around 400 brands participated and more than 365 presentations were given, attended by over 8,500 visitors from 36 different countries.
The conference took place on 8 stages organised according to the leading topics in digital business:
- Digital Marketing & Personalization
- Customer Experience & Technologies
- IOT (Internet of Things)
- Social Channels
- Big Data
OMExpo is considered one of the top commercial and business development platforms. It's a way for exhibitors to increase their brand notoriety and attract potential clients, whereas for visitors (CEO, marketing directors, sales managers, etc.), OMExpo is a platform for learning about the latest developments and trends in the digital sector.
Over the two-day event, sponsors and exhibitors interact with visitors and establish relationships with potential clients.