Translation: past and future
International Translation Day is celebrated worldwide on 30 September. In light of this event, let's dive into the origins of this fascinating [...]
Localisation as an international marketing strategy
To reach customers all over the world, your international marketing strategy must truly successful, and to achieve this it is essential that it includes something that may [...]
How many words does my website have?
When it comes to translating your website, the first thing you'll ask is: "How many words does my website have?". This is the first step to find out how much it will cost you to translate it and, therefore [...]
Subtitling videos for the fashion industry
Increased video content means greater accessibility. This improves the viewing experience and thus facilitates access for international audiences - and for viewers with hearing difficulties - through the [...]
Human translation vs. automatic translation
Technology is unstoppable in every field, and news about the appearance of new automatic translators is flooding the network. So are we facing a paradigm shift for [...]
Old-school translation agencies vs. an online translation platform
Let's start by defining what a translation agency is, as the online translation platform is the digital evolution of the traditional agency. A translation agency is [...]
What can you expect from an online translation service?
When companies consider using an online translation service, they are usually looking for a quick solution for translating files: upload the document, receive a quote, a scheduled delivery date and [...]
Why translate your company's LinkedIn profile?
In the technological world that we live in, LinkedIn is a major marketing tool for companies across the world. As a career-focused platform [...]
Interview with Karen Aliaga, Key Account Manager at AT
This time, we interviewed Karen Aliaga, our Key Account Manager. She is a key piece in the AT puzzle, as she is in charge of managing relationships with our key clients. […]
Benefits of proxy translation
The translation proxy is the most widely used option for companies that have websites with dynamic content and do not want to "waste time" in managing translations. If your [...]
Six questions you should ask your translation company
In today's globalised world almost all companies have an international presence. Sometimes, passing on the same message in different languages can give you the edge over the competition; but [...]
I want to be a copywriter. Where do I begin?
From the creators of "so, you work in marketing? What does that mean?", we bring you "what is copywriting?" It is not easy to explain this new profession, we get it, but [...]