Ventajas de traducir una página web a través de conectores
Los conectores para traducir una página web son una de las mejores tecnologías disponibles para la localización porque permiten automatizar una gran parte del proceso. La localización de páginas web […]
Advertising copy: the eighth wonder
Copywriting (or copy) is a marketing strategy for writing content that convinces the reader to take a specific action, such as: click on that buy button. […]
Why would you need a linguistic web audit?
Do you want to improve the content of your website? Have you translated your website into several languages, before making changes in your source language, leaving you unsure if [...]
What exactly is app localisation?
Both web and mobile app localisation are becoming increasingly important, given that mobile device use has skyrocketed. For example, [...]
Metaverse: can it be translated?
Can you imagine a fully digital world, where you no longer need to leave the house to watch a film at the cinema, your favourite group in concert, go to [...]
Stereotypes about IT
If you work in the technology sector, you have no doubt heard certain comments, such as: "You're a geek", "try leaving the Batcave once in a while", etc. We've already looked [...]
Copywriting in tourism: how to use your words to get more bookings
How can you use copy to sell tourist destinations, hotels and services? Of course it is! Welcome to the world of copywriting in tourism, a magical "place" where anything is possible. Buckle up [...]
Translate now or cry later
Most businesses view translation as an expense, rather than an investment central to achieving higher profits. And when businesses take this erroneous approach [...]
Translation in the viticulture sector: cheers to quality!
Spain is one of the largest wine producers in the world, and exports worldwide. The country also has countless wineries and denominations of origin to its name. The creation of wine [...]
The difference between transcription and translation
Although they share certain qualities, the reality is that transcription and translation are two very different services. As such, each service requires different techniques, and is used in different situations. […]
How to measure the ROI of a translation
In order for a company to expand internationally and conquer new markets, localisation is an investment that is both important and inevitable. However, when it comes to measuring [...]
Interview with Stéphane Magnard, CEO of AT
Stéphane Magnard has been the owner and CEO of AT Language Solutions® since 2015. Since his arrival, he has achieved great milestones such as tripling the size of the company. But [...]