Interview with Karen Aliaga, Key Account Manager at AT
This time, we interviewed Karen Aliaga, our Key Account Manager. She is a key piece in the AT puzzle, as she is in charge of managing relationships with our key clients. […]
Benefits of proxy translation
The translation proxy is the most widely used option for companies that have websites with dynamic content and do not want to "waste time" in managing translations. If your [...]
Six questions you should ask your translation company
In today's globalised world almost all companies have an international presence. Sometimes, passing on the same message in different languages can give you the edge over the competition; but [...]
I want to be a copywriter. Where do I begin?
From the creators of "so, you work in marketing? What does that mean?", we bring you "what is copywriting?" It is not easy to explain this new profession, we get it, but [...]
Sworn translations with digital signatures are now a reality
Every day, people come to us requesting a sworn translation for official use that they can use for public bodies - and sometimes, they have little idea what this means. […]
Advantages of translating a website with connectors
Connectors to translate websites are one of the best technologies for localisation because they allow large parts of the process to be automated. Website localisation [...]
Advertising copy: the eighth wonder
Copywriting (or copy) is a marketing strategy for writing content that convinces the reader to take a specific action, such as: click on that buy button. […]
Why would you need a linguistic web audit?
Do you want to improve the content of your website? Have you translated your website into several languages, before making changes in your source language, leaving you unsure if [...]
What exactly is app localisation?
Both web and mobile app localisation are becoming increasingly important, given that mobile device use has skyrocketed. For example, [...]
Metaverse: can it be translated?
Can you imagine a fully digital world, where you no longer need to leave the house to watch a film at the cinema, your favourite group in concert, go to [...]
Stereotypes about IT
If you work in the technology sector, you have no doubt heard certain comments, such as: "You're a geek", "try leaving the Batcave once in a while", etc. We've already looked [...]
Copywriting in tourism: how to use your words to get more bookings
How can you use copy to sell tourist destinations, hotels and services? Of course it is! Welcome to the world of copywriting in tourism, a magical "place" where anything is possible. Buckle up [...]