Six recommendations to create a successful international SEO strategy

Attracting international traffic should be a major priority if your objective is to take your business to the next level.

In fact, it may be that users from other countries are already visiting your website without you having developed a specific strategy to attract them. That means that you are doing it well and that you are ready to take the next step: create an international SEO strategy.

Below we show you some key aspects on how to develop your SEO strategy in several languages:

1. Define what your international audience will be

The first step is to create the foundations of the strategy: define your target international audience. For this, it is necessary to carry out an initial search on the current traffic using Google Analytics and a search of potential keywords with a tool such as SEMRush. In this other article you will find a step-by-step guide on how to do it.

2. Choose the right time to translate your website

Translating your website at the right time is essential to increase your chances of success during the implementation of the strategy.

If you have a large budget for your project, it is likely that you can translate your website into several languages in one go. Nevertheless, it is important to have a website with a good level of stable traffic in your own language before aiming to conquer new markets.

3. Define a website structure that is adapted to your new needs

If you are going to translate your website into several languages, it is likely that your structural needs will change: the new multilingual contents will occupy new spaces which it will be necessary to optimise.

Choosing a CMS that facilitates the process of creating a multilingual website is a smart option. These include:

  • Drupal
  • Magento
  • WordPress


4. Contract professional services for the translation of your website

This step is crucial. If the translation of your website is not of good quality, it is very likely that your business loses the trust of a user from another country, and, therefore, your potential customers leave.

There are conventional translation services and others which are more innovative, such as AT Website translator, that translates your website in a matter of minutes. You choose!


5. Use Hreflang tags

Hreflang tags inform Google which version of your website should be shown to users according to their language or region. You can learn more about these types of tags through this link.

6. Implement an international link building strategy

Have you ever developed a link building strategy? It consists of creating a network of links that direct to your website through collaborations with other websites and blogs.

In the case of an international strategy, you should use the Google search engine in the language in which you wish to position your website and carry out searches for those which you want to position your project. When you find the most relevant results, get in touch with the administrator of the website and negotiate a collaboration that adds value for both, and that includes an exchange of links.


What do you think of these recommendations for successfully creating a SEO strategy in several languages? Remember that it is not possible to carry it out properly without counting on specialised translation services, such as AT Website Translator. Until next time!

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