How to find the most popular keywords?

3 tools keyword relevancy

In order to perfect your SEO strategy and improve your search engine rankings, it is important to use high-volume keywords in your website contents. Today we'll talk about some tools for analysing the popularity of keywords in search engines. Take note!

Google Trends

Google Trends is an online tool that allows users to analyse and compare how frequently a search term is entered in Google's search engine. It allows users to know the popularity trend of a search term over a given period. Furthermore, for every term, it uses graphics to present information regarding a period of time, country, content category and search type (website search, Google Shopping, image, news and YouTube search). And it also offers a prediction of future searches, which is an extremely useful feature for the creation of web content and advertising campaigns.


BuzzSumo is another valuable tool for tracking the popularity of different terms, but in this case on social networks. It is incredibly helpful to know how many times content related to a keyword has been shared. This way, we will know which content and, as a result, which keywords have more engagement.

The main content filters used in this tool are: date, language, country and content type. This way, you will be able to know which content is more effective according to users' language or localisation. The tool also permits you to compare the most shared articles or web content on each social network (Facebook, Twitter, LinkedIn, Google+ and Pinterest), and this way refine the style of your web content accordingly.


SEMrush is one of the most versatile tools for SEO optimisation, as it studies keywords and their trends over a period of time. You can also segment the search according to your web browser and country to show relevant details, such as organic search traffic volume or PPC (pay-per-click) of the term, if you choose paid search marketing.

We are also shown the URLs and the ads that appear in the search results when searching for a specific word. This gives you an idea of the most effective content to boost your search engine ranking and the type of advertising campaigns that your competitors and other companies are carrying out.

Have you ever used one of these tools? Remember that it is essential to hire a website translation service that understands the importance of translating keywords and that will help to ensure that your website has a high position in the SEO ranking in any language.

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Written by ATLS

Translation and Digital Marketing Agency - ATLS.
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